Google Ads for
Wedding Photographers
Stop wondering where the next enquiry will come from.
Google Ads for Wedding Photographers,
built by Wedding Photographers
For the past 10 years, Google Ads has been the engine behind our wedding photography business. It helped us leave our day jobs, go full-time, and consistently book 40+ weddings every year across the world. Google Ads has helped us book weddings in New Zealand, Antigua, Positano, Santorini, Spain, Samoens, Provence, Lake Como, Tuscany, The Dolomites, Zakynthos, Sorrento, Puglia and much more.
Now, rather than a workshop, I’m opening that system up to other photographers. I’ll build your Google Ads campaign from scratch — handling everything from account setup and keyword research to campaign structure and conversion tracking — before handing over a fully built account designed to start bringing in wedding enquiries.
Most photographers rely on referrals.
Which is great… until they slow down. Suddenly the inbox goes quiet. The enquiries dry up. And you’re left wondering where the next booking will come from.
Google Ads solves that problem by putting your photography business in front of couples the moment they start searching for a wedding photographer.
With Google Ads, we can target specific keywords to find you couples booking a Wedding Photographer for Destinations you want to shoot.
Why Google Ads Works for Wedding Photographers
When set up correctly, Google Ads is one of the most powerful ways to place your website in front of couples actively searching for a wedding photographer. Unlike social media advertising, which shows ads based on demographics or interests, Google Ads appears when someone is intentionally typing in searches like “wedding photographer”.
This means your business is visible at the exact moment a couple is looking to book.
- Couples search Google first when looking for photographers
- You appear at the exact moment they’re ready to enquire
- You control where your enquiries come from
- You can target locations and venues you want to shoot
Your Google Ads Setup Includes
Discovery & strategy call
Full Google Ads account setup
Landing page advice/creation
Keyword research focused on wedding enquiries
1 fully optimised search campaign
3 tightly structured ad groups
Professional ad copywriting
Negative keyword setup
Conversion tracking setup
Google Analytics integration (if available)
Final walkthrough of your campaign
£600
How It Works
1. Apply
Fill in the form at the bottom of this page. We’re only taking on 5 clients a month for Google Ads. If you’re a good fit we’ll setup a call.
2. Strategy Call
Here we’ll discuss your current business, locations you want to shoot and your goals for Google Ads.
3. Campaign Build
I build your Google Ads, Landing Page and conversion tracking from scratch. This stage takes up to a week.
4. Launch & Handover
As soon as everything is built and is working, we’ll launch your Google Ads. We’ll setup a final call here too.
Maintenance
Want me to keep optimising? Google Ads has parameters set to help only show to relevant couples, but it does need on going monitoring to ensure budget isn’t wasted. I’m offering 2 maintenance options to keep this achievable.
£150/ month (3 month commitment)
£300 one off (no commitment)
Google Ads Pricing
Initial Setup
Initial setup, everything needed to get you advertising on Google with your Wedding Photography business.
£600
3 Month Maintenance
A 3 month commitment to monthly maintenance. Best if you have no experience with Google Ads at all.
£150/month
One Off Maintenance
One off Google Ads maintenance. Optimise your Google Ads, adding negative keywords, monitoring success.
£300
Additional Campaigns
Within your setup we’ll create one campaign, targeting one location. Additional campaigns and locations can be added.
£200
FAQ’s
This really depends on lots of factors, like location, type of client you’re trying to attract, your pricing and lots of others. If you want to get enquiries coming in within a couple of days I recommend £30 a day budget to start. You can monitor this and adjust as needed (or we’ll do it for you if you book our maintenance)
At the moment yes. As we are wedding photographers ourselves and we’ve been using Google Ads to advertise for wedding photography for 10 years, we’re confident we can help other photographers. In the future we may open this up to other wedding suppliers but for now it’s just for wedding photographers.
Yes of course! On our strategy call we’ll talk about what location you want to serve, whether you want to be shooting destination weddings and what your other goals are. We’ve managed to book weddings all over the world.
Once we have everything setup, you should see enquiries start to come through within 2 – 3 days.
Absolutely you can. Each campaign serves one location, so we would recommend two campaigns and use one location per campaign. Once campaign is included, so you’d need to add an additional campaign when booking.
Not at all. Whilst it does vary, if you’re a seasoned professional you won’t struggle closing clients at the £2,500 – £3,000 price point,.